Random House is sponsoring a food truck to sit in Union Square on August 10 and Midtown on August 11–one that will only feed patrons who speak the proper language. The book company is seeking to publicize a set of “Living Language Platinum” language classes, and will enforce that hungry, sweltering New Yorkers ask for their French grapefruit sorbet or Spanish watermelon-mint agua fresca in the appropriate tongue. The Random House crew is to teach hordes the proper Spanish word for “watermelon” (it’s sandía, apparently–college Spanish classes were long ago!) and also to make some very thirsty enemies.
ddaddario@observer.com :: @DPD_
