Google+ Clarifies Brand Pages and Mashable Drops Profile

UPDATE: Betabeat has learned that, after talking with Google+, Mashable has decided to pull its Google+ account until the official launch of branded profiles.  Pete Cashmore, classy guy that he is, will post soon on this and of course, he and all Mashable employees will continue to share news, links and cat pictures on their personal accounts.

Seems like Google+ has decided to wipe the slate clean on brands, giving everyone a fair shot at what will be the most aggressive social media gold rush to date.

MORE UPDATES: Google+ Ad Guy Christian Oestlier, who is running the brand page portion of the search giant’s new social network, has issued a formal update. Basically, he says, Google+ was overwhelmed by the number of businesses, brands and charities who wanted to create profiles. “As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.”


This morning Betabeat wrote about the odd state of branded pages on Google+, with some outfits like ABC being booted from the service while others, like Mashable, racked up more than 100,000 followers.

It seems like Google+ may have noticed, because this afternoon Mashable News’ Google+ profile was taken down. Ford Motors, another major brand we mentioned, was  removed. The Next Web, which like Mashable had rapidly accumulated numerous followers, disappeared.

It seemed like Google was wiping the slate clean. But then, as quickly as it was gone, Mashable’s account reappeared with its follower count intact.

Sources have told Betabeat that Mashable part of the beta testing group for brands, which is why is allowed to remain and been granted the ability to include use HTML to format posts in its feed. Mashable has publicly denied this through its marketing director on Google+. But it is certainly getting strange treatment from Google+.


Google+ Clarifies Brand Pages and Mashable Drops Profile