Scopely Recruits Engineers Using the Same Advertising Strategy as DosXX and Old Spice

Stealth start-up Scopely, the Los Angeles-based brainchild of Eytan Elbaz, of Google AdSense fame, just scored an undisclosed round of funding–some of it from New Yorkers Lerer Ventures and TechStars’ David Tisch, as well as StockTwits’ Howard Lindzon and Greycroft Partners, so they’re staffing up.

The start-up already boasts 12 senior engineers. But to attract more, Scopely is taking an advertiser’s approach to recruiting, with slogans and images that  call to mind DosXX’s fawning “Most Interesting Man in the World” campaign and the absurdity of Old Spice’s man-on-a-horse spiel. It’s no surprise, really, some of its existing staff hails from storied ad agency Saatchi and Saatchi and Hollywood via Warner Brothers. At the top of the page, the tag line changes from “Was your autobiography written in Node.Js… before it was invented?” to “Were you able to handle 100,000 requests/second at your high school prom?” Below that, people who refer new hires are promised prizes like beard grooming oil, sex partner panther [Ed note: we’d be into either] cologne, and $11k cash wrapped in bacon. Mmm.

Think of it as the employer equivalent of the best cover letter ever.

Mr. Elbaz wouldn’t say exactly what Scopely will focus on just yet, but according to TechCrunch, he did disclose that:

“The startup will disrupt the social space that is ‘ripe for innovation.’  He says that social networks have grown up quickly and Scopely’s product, which is being programmed in Node.js, will play in this arena. He adds that online advertising will play a part in Scopely as well.”

There. Doesn’t that (not at all) clear things up?

Back in 2003, Mr. Elbaz sold what would become AdSense (then called Applied Semantics) to Google for $1000 million. But beyond the industry experience and the fresh funding, we’d say the next best thing going Scopely has to be its unique recruiting strategy.

Scopely Recruits Engineers Using the Same Advertising Strategy as DosXX and Old Spice