What New York City’s Been Googling During the Heat Wave

At some point yesterday we saw a tweet that described the air quality in New York right now as not

Can we come over?

At some point yesterday we saw a tweet that described the air quality in New York right now as not unlike walking through the inside of a dog’s mouth. Sounds about right. It’s the kind of oppressive weather that affects everything from subway platform demeanor (much more death-like) to  clothing choice (midriff baring at an all-time high!) to the will to move two feet in any direction from your busted window unit A/C, which, let’s be honest, you didn’t even bother to properly insulate this year. Sorry, environment! Apparently, it’s also affecting New Yorker’s internet habits.

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Betabeat’s sources at Googleplex East noticed some changes in what locals were searching for online and sent us over a report comparing July, 2011 to July, 2010.  Here’s what they found.

‘Ice Cream’ – +24% [LINK]

‘frozen yogurt’ – +50%, all-time high [LINK]

‘swimming pool new york’ – +23% [LINK]

Since June 26, searches for ‘air conditioning’ are up 100% in New York [LINK]

Searches for ‘AC Unit’ are 2nd highest they’ve been since 2007 in New York in July [LINK]

Advertisers, adjust your keyword purchases accordingly. That is if you can remove your face from the fan.

What New York City’s Been Googling During the Heat Wave