Bloomberg is a big fan of the subhead, the short title that appears within a piece to introduce a new section. Just have a look here. The piece is about 1000 words. It has five subheads.
The New York Times used to do these a lot more, as did The New York Observer, back in the day, but now it’s kind of a lost art. (Even we stopped doing). We think there’s a real poetry to writing these short headlines, which function kind of like an epigraph.
Popular Headlines Re-written
To prove it, here are a few of Bloomberg’s subheads, taken from some of the popular articles on the site, re-written as haiku.
1. Bullish Strategists
2. European Stocks
Lack of Enthusiasm
3. Strategic Options
See what we mean?
A surprising number actually fit the 5-7-5 structure of a haiku. Kind of adds some serenity to the recent tumble in U.S. stocks, no?