Miramax Goes Social, Betting You’ll Want to Watch ‘Chicago’ on Facebook

Miramax, like its frequent interlocutor Deadline, is teaming with Facebook in order to market video-on-demand titles from its back catalog in a burgeoning trend of selling films on Facebook as social experiences. The movie company’s back catalog remains an important source of revenue for the Weinstein brothers, who, as The Observer has previously reported, are adapting musicals from titles like Chocolat and Crouching Tiger, Hidden Dragon and were engaged in a legal battle over the rights to The Crow‘s sequel. Not all such leverages of the company’s legacy are successful, though,–this weekend’s Spy Kids sequel was a Weinstein Company/Dimension dud–but represent

ddaddario@observer.com :: @DPD_

Miramax Goes Social, Betting You’ll Want to Watch ‘Chicago’ on Facebook