TRENTON – A bill to permit advertising on state road patrol vehicles has been signed into law.
S2787, sponsored by Sens. Donald Norcross, (D-5), Camden, and Jim Beach (D-6), Voorhees, will permit the Transportation Department to have revenue-generating advertisements on safety vehicles.
“Given the pain people are feeling during this slow economic period, it is more important than ever that we find out-of-the-box ways to fund state services that do not rely solely on public money. This new law is an extraordinary step in that direction,” Norcross said in a release.
“By permitting private-sector sponsorship of our roadway patrol vehicles, we will create a new revenue stream that will save taxpayers’ money while continuing to pay for the critical services New Jersey drivers depend on to keep themselves and their families safe.”
The revenue is intended for use to offset the costs of safety or emergency service patrols. With the signing of this legislation, New Jersey becomes the eighth state to enact such a program, following New York, Pennsylvania, Massachusetts, Florida, Maryland, Kansas and Georgia.