Pawn Stars Producer Moves Farther West

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Move over Silicon Alley, here comes "App.Town."

Leftfield Pictures of New York will relocate to 24,000 square feet on West 34th Street, in “app.town,” as Coldwell Banker Commercial Hunter Realty has dubbed the neighborhood now teeming with technology firms.

The producers of such television shows as Bridal Bootcamp, Pawn Stars and What Not to Wear are relocating their production, post-production, casting and development groups from 545 Eighth Avenue, where it had 16,000-square-foot offices, to expanded digs at 460 West 34th Street.

“Rents are less as you go farther west,” said Neil Murray, of Coldwell Banker Commercial Hunter, who described the space as “cost-effective while offering high ceilings, warehouse sort of space and open floor plans.”

Boasting tech properties like Google (GOOGL)’s 111 Eighth Avenue and the office of Oxygen Media, the area has sprouted countless media, tech and entertainment companies while preserving its tech start-up spirit.

“We’re creating a tech community,” said Mr. Murray.

Asking rent for the 10-year lease was approximately $30 per square foot, said sources. Ed Hart represented the landlord, The Kaufman Organization, in-house.

Pawn Stars Producer Moves Farther West