For two years running, Scandinavian Airlines has been Europe’s most punctual carrier—a fact the company’s celebrating with the release of its nifty new TimeKiller app.
“We have decided to create this app bearing in mind passengers who have to fly with airlines that do not have our exceptional punctuality record,” the airline explained as it introduced the free app, which lets you play four super-simple games: Spin the Hamster, Follow the Footsteps, Hold That Thought, and (our personal favorite) Blow the Propeller. It’s one of the better marketing campaigns we’ve seen this year, and—as far as the competition’s dismal track records are concerned—one of the more pointed.
This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here.