Just in time for the biggest retail weekend of the year, The New York Times has announced a special deal on digital subscriptions.
They call it “Cyber Monday.”
“From 12 a.m. on Monday, November 28, until 6 a.m. on Tuesday, November 29, all new subscribers will save 50% on 26 weeks of any of The Times’s various digital subscription packages,” the press release goes. Gift subscriptions, which became available earlier this week, will have the same discount.
The Times picked up 40,000 digital subscribers in the third quarter, making the company profitable. But as advertising revenue continues to plummet, the company needs to hoard paying subscribers like a seasoned bargain shopper collects coupons.