Hires John Elderfield as Senior Adviser

Mr. Elderfield.

New York Times writer Carol Vogel breaks the news over in her Inside Art column that–an art world tech start-up that calls itself the “Pandora for art,” throws pretty lavish parties and has amassed a big ol’ list of supporters that includes Larry Gagosian and Wendi Murdoch–has hired curator John Elderfield as a senior adviser. Ms. Vogel also seems to flub the start-up’s slogan, calling it the “Google of the art world” (isn’t Google the Google of the art world?).

The website, which is planning to launch in the spring, uses the same technology as Pandora to help people along in their discovery of art (type “Picasso” into a search engine, get all kinds of other suggestions based on his similarities in style, color, subject matter, etc.). We wrote about over the summer. For a company that has yet to launch, they sure have a lot of press.

Mr. Elderfield, whose current de Kooning retrospective at MoMA is a hit with critics and audiences, will “help the Web site on art-historical matters and get museums excited about making parts of their collections accessible on” Hires John Elderfield as Senior Adviser