Disappointed over Lowe’s decision to terminate its advertising during TLC’s reality show “All-American Muslim,” state Senate Majority Leader Barbara Buono, (D-18), Metuchen, fired off a protest letter to Lowe’s CEO Robert Niblock.
“In New Jersey, we take great pride in our state’s diversity,” wrote Buono. “Tens of thousands of Muslim Americans make their home in the Garden State. They serve their communities in elected and appointed positions. They are active members of the PTA. Their children attend public schools and participate in Little League sports. The only thing that distinguishes our Muslim neighbors is the shocking disrespect that Lowe’s has shown them through its indefensible advertising boycott.”
Lowe’s decided to pull its advertising at the urging of an evangelical group called the Florida Family Association.
“A company that throws its lot in with the Florida Family Association should reconsider whether its values are consistent with those of a modern, diverse community,” Buono wrote.