A major editorial expansion is in the works at BuzzFeed, the viral content aggregator best known for its panda slideshows, and it will be led by an unlikely figure.
Ben Smith, Politico senior writer and longtime New York politics reporter, has been named editor-in-chief of BuzzFeed, the company announced today.
According to the release, Mr. Smith will help the site get into the business of original editorial content, hiring new reporters and launching new content sections.
BuzzFeed’s content sections are currently limited to “lol”, “cute”, “win”, “fail”, “omg”, “geeky”, “trashy”, and “wtf?”. The site recently snagged two writers from Gawker Media, Jezebel’sWhitney Jefferson and Gawker’s Matt Cherette. There are whispers of a redesign early next year.