Times Square Loves Bjarke Ingels [UPDATE: Now With Five-Times More Heart]

A giant glowing heart designed by Bjarke Ingels was installed today in Times Square.
A rendering of the heart, as conceived by the Danish design star.
Touch the little heart and the big one glows brighter.
Feel the love.
There are 400 LED-infused rods comprising the sculpture, which passersby can peer through.
Like all good things in New York, there is already a line.

New York may not be the kindest city for love, but at least it is kind to those caught up in Cupid’s embrace. Unlike other towns, it is almost impossible to forget Valentine’s Day, what with the roses in every bodega and the special pre fixe menus popping up at every restaurant around. And, for the past few years, there has been a giant designer heart in the heart of the city, Times Square.

For the past four years, the Times Square Alliance has tapped celebrated architects to create giant Valentines for Father Duffy Square (site of the giant TKTS amphitheater). Entries have included glowing hearts and icy ones. This year, the alliance tapped one of the BIGgest firms in town, Bjarke Ingels Group, to create its installation.

The Dainish firm is using 400 special LED-filled tubes to create a heart cube that will react to the environment around it: “The transparent tubes refract the lights of Times Square, creating a cluster of lights around the heart. The hovering heart will appear to pulsate as its tubes sway in the wind.   When people touch a heart-shaped sensor, the heart will glow brighter as the energy from their hands is converted into more light.”

The installation opens today and will be on display through the end of the month.

Update: We’ve added some photos of the installation from our intrepid intern Michael Ewing.

mchaban [at] observer.com | @MC_NYC

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