When the news broke this Monday that Twitter was acquiring Posterous, the reaction among the tech blogs was a rather muffled meh. Posterous, the microblogging platform that was pitted again Tumblr as soon as it game out of the gate, simply never got much traction. The platform’s founder, Garry Tan moved on to a more promising role as designer-in-residence and now venture partner at Y Combinator.
But what if Twitter had purchased Tumblr instead?
According to Gawker’s Ryan Tate, that’s exactly what Twitter was hoping for. His characterization of a partnership between two companies that hemorrhage cash? “The millenium’s worst merger,” beating out Time Warner-AOL’s “worst deal of the century.” As Mr. Tate writes: