Sometime in 2011, a group of scientists working in a top-secret Canadian laboratory uncovered a formula to maximize the addictive qualities of a pop song. In September, the formula was leaked, by way of a song called “Call Me Maybe” and performed by a 26 year-old Canadian Idol winner named Carly Rae Jepsen.
A month before the song infected American audiences, a handful of college-age kids produced a homemade music video for “Call Me Maybe,” made from lip dub footage shot on their laptop webcams. Kind of like Lana Del Rey’s thing, if Lana Del Rey had a bunch of friends. Read More