(Ben Widdicombe, Glenn Johnson, Patrick McMullan)
Last night the Soho House hosted the Roundtable Creative Media Group‘s monthly salon of industry trends. Five experts from diverse backgrounds spoke to an audience on how exactly celebrities are marketed and branded for today’s magazine and television audience.
What could have turned out to be a snooze-worthy event for anyone not in the branding/PR industry turned out to be a lively, insightful discussion, moderation by Glenn Johnson, Vice President of Evins Communication. Famed photog Patrick McMullan joined Gilt City’s EIC (ex-TMZ editor and tattoo hater) Ben Widdicombe, Slate PR’s Bianca Bianconi, VH1 executive producer Warren Cohen, and Budweiser Entertainment’s Brand Ambassador Colin Gorman to debate everything from Ryan Seacrest‘s deal with Colgate to Andy Warhol, Mob Wives, and Greek gods. (And no, not Chris Hemingsworth as Thor.)