Fancy, New York’s Own Pinterest Competitor, Doubled Its Users to 500K In Two Months

Pinterest could learn a thing or two.

The last time we checked in with social commerce startup Fancy was back in February, around the time Kanye West tweeted out his approval for “My friend Joseph’s site.” The Joseph in question is ThingD founder Joe Einhorn, the wunderkind entrepreneur trying to create “the Facebook of stuff” as Ben Popper wrote in a profile of Mr. Einhorn in The Observer in 2010. (Somewhere along the way, The Fancy opted to drop the “The.”)

Like Pinterest, Fancy is focused on discovering and collecting images of things. Unlike Pinterest, which relies on affiliate marketing links, anything on Fancy can be bought. You “fancy” a thing and Fancy lets brands and retailers sign up to sell that item on the site. That photo of the Eiffel Tower, for example, comes attached to a deal for hotel nights in Paris. Read More

Fancy, New York’s Own Pinterest Competitor, Doubled Its Users to 500K In Two Months