VIPs taking rides to and from Frieze New York on Randall’s Island in cars provided by BMW (BMWYY) will encounter a special surprise inside those luxury automobiles: sound pieces by Martin Creed, Frances Stark and Rick Moody. (Plebeians, take heart: the pieces will be available for download on Frieze’s site beginning May 4.) The pieces were commissioned as part of a new initiative called Frieze Sounds, organized by Cecilia Alemani.
Here’s a little taste of what to expect inside the 7-Series Beamers, courtesy of Frieze’s news release:
— Martin Creed “will compose a short song that doubles as a hypnotic lullaby.”
— Rick Moody will create a “soundtrack” that “will take the guests on a journey where they will experience the poetic pleasure of getting lost.”
— Frances Stark will offer “a narrated audio collage that combines the sound of mocking birds with a voiceover.”
Frieze New York runs Friday, May 4, through Monday, May 7. VIPs will have access to the fair on Thursday, May 3.
