Sound Familiar? Gawker’s New Commenting Threads are Called ‘Branches’

Gawker released its new commenting system today, and it uses some language familiar to a little startup we know.

After a week of closed commenting sections, Gawker released its new commenting system today, and it’s a doozy. Nieman Lab has a great rundown of the changes, including a computer algorithm that sifts through the comments and looks for ones to feature, as well as “a new inbox [that] focuses attention on all replies to a user’s comments… the original commenter must explicitly approve a reply to allow it into the conversation.”

Nieman Lab reports that the proprietary system is officially called Powwow, but interestingly enough, the actual discussion threads themselves are called “branches.” Read More

Sound Familiar? Gawker’s New Commenting Threads are Called ‘Branches’