Oh the times, oh the customs! The data junkies at the Pew Research Council are back with another Internet & American Life dispatch, and it looks like you all are pretty enthusiastic about Twitter. Your country cousins? Not so much.
According to a phone survey conducted in February, 19 percent of urbanites use Twitter, compared to 14 percent of suburbanites and a mere 8 percent of those dwelling in rural areas. If we might introduce a little anecdotal evidence, those numbers are no surprise to this Betabeat reporter, who just spent a weekend in a patch of rural Georgia with neither cell phone service nor reliable high-speed Internet. It’s peaceful until you’re on deadline. New York City just thinksits connectivity problems are bad–try working on a temperamental satellite linkup.
Overall, 15 percent of American adults online use Twitter, 8 percent “on a typical day,” whatever that means. That second number has doubled since May 2011, by the way. The report suggests smartphone usage rates might be pushing that number ever-higher.
A couple more interesting stats:
26 percent of young adults 18 to 29 use Twitter, compared to 14 percent 30 to 49. Meanwhile, 31 percent of those 18 to 24 are using Twitter. Kids today, man.
28 percent of African Americans use Twitter, 13 percent “on a typical day.”
But now all we can think about is how farmers could use hashtags. Seems like a good way to track down, let’s say, wayward calves, no?