DON’T Mind If We DO: In a Nod to Their Signature Column We Try Our Hand at VICE DOs and DON’Ts at Their Own Book Party

Fifteen years ago, the plan was to create a fashion column for VICE, the Canadian skater-rag-turned-ASME-nominated-massive-media-company co-founder Suroosh Alvi told The Observer, “because then we could get fashion advertising for the magazine.” But then they realized they “didn’t know anything about fashion.”

In this twisted spirit, the long-running, wildly popular DOs and DON’Ts column—photos of unfortunate, real street fashion captioned harshly by VICE’s editors—was born. It has become “the little franchise that could” for the magazine and website, Mr. Alvi said.

And at the launch party for a new compilation anthology, DOs & DON’Ts Book 2, on Tuesday night, we brought our camera to the packed Powerhouse Arena in DUMBO and documented those celebrating the bawdy column that spawned many imitations (including our slideshow, below the cut).
Read More DON’T Mind If We DO: In a Nod to Their Signature Column We Try Our Hand at <em>VICE</em> DOs and DON’Ts at Their Own Book Party