Greenwald sending smoke signals?

Assemblyman Lou Greenwald, whose aspirations for higher office are no secret, may be signaling he’s ready for a statewide run.

For the past year, Greenwald has been quietly paying political consultant Message and Media, the New Brunswick-based consultant that counts several statewide candidates among its stable of clients.   

Campaign finance records show the South Jersey Assemblyman has paid the firm $5,000 per month since July of last year.

Message and Media may play heavily in the 2013 race as the firm counts several potential gubernatorial candidates as clients, including Newark Mayor Cory Booker and U.S. Rep. Frank Pallone.  The firm also has done work for State Sen. Barbara Buono, though Buono, who also has made no secret of her ambitions for higher office, has moved in another direction, hiring Obama advisor David Axelrod’s AKPD Message and Media for her potential run.

One South Jersey source said the hiring was particularly surprising given that Greenwal’ds political patron, South Jersey power broker George Norcross, has long-standing animosity toward Message and Media partner Steve DeMicco. However, a second source downplayed any bad blood between the two men.

Greenwald has not yet made public his future plans and could well sit out the 2013 race in favor of a move into the Assembly Speaker’s chair currently occupied by Assemblywoman Sheila Oliver or possibly a run for U.S. Senate.

A spokesman for Greenwald did not immediately return a call for comment.


Greenwald sending smoke signals?