TechStars Grad ADstruc Now Books Billboards Nationwide for More Than 800 Clients

ADstruc continues its quest to conquer its main competitor in outdoor advertising, Microsoft Excel.

A billboard for Pebble designed and booked on ADstruc in just 10 days. (Photo:

ADstruc is a New York-based platform for buying and selling outdoor advertising, kind of like an AdWords for the meatspace. Betabeat named the company one of its 10 Disruptive New York Startups back in early 2011, but we haven’t heard much of the company (aside from an unfounded fundraising rumor) in recent months.

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However, ADstruc has been busy. The company was behind this crowdfunded billboard in the home district of SOPA sponsor Rep. Lamar Smith (R-Texas), which was coordinated by Reddit cofounder Alexis Ohanian’s company Breadpig. ADstruc also hooked up the infamous Pebble, the highest-grossing Kickstarter project ever, with a big billboard on the 101 in Silicon Valley.

The company has also ventured further into interactive display advertising with projects like this billboard for Bleacher Report, which streamed news about specific sports teams based on tweets from locals.

ADstruc’s billboard booking service replaces a paper-and-Excel system used by advertisers and billboard owners. (Photo:

“Things couldn’t be better – we’ve hit our stride in our industry and are working on some major agency/tech integrations,” CEO and cofounder John Laramie told Betabeat in an email. “We are now working with over 800 companies and have national coverage.”

ADstruc, headquartered in Soho, is up to 12 employees and is hiring designers.

TechStars Grad ADstruc Now Books Billboards Nationwide for More Than 800 Clients