Tommy Hilfiger Co-Founder Joel Horowitz Tries On A Manhattan Apartment

An alcove? An entrance?
Another weird pillar in the bedroom.
One of two bathrooms.
A kitchen. Not that the Horowitzes will need to cook, if they don't want to.
And that's yet another nice view.
And that's a nice view.
That's a nice view.

For a man who helped put preppy, all-American apparel on the map, we assumed that Joel Horowitz and wife Ann would have gone for a more traditionally tony precinct. But the Tommy Hilfiger co-founder, ever cognizant of budding trends and tastes, has decided to settle in Greenwich Village.

The couple purchased a two-bedroom on the 22nd floor of 1 Fifth Avenue, according to city records, shelling out $3.5 million, a little under the $3.75 million ask, for what is almost certainly a pied-a-terre.

An apartment in an art deco co-op on lower Fifth is nothing to sneer at, but we can’t really imagine the man who built a 20,000-square foot stone mansion in Lake Tahoe, a.k.a. “Tranquility,” settling for something so small as a primary residence.

Views, showcased in Mr. Horowitz’s Tahoe home, are also in abundance in this apartment. “Endless views west to the Hudson, south and north radiate from this apartment,” gushes the listing, held by broker Ann Weintraub of Ann Weintraub Ltd.

There is also, the listing boasts, a double living room. But nothing nearly as grand as Tranquility’s features, which included not only a staircase modeled on the Titanic’s, a cigar lounge, an indoor pool, seven other buildings and its own private lake. (It was most recently in the news for taking a $25 million price cut after lingering on the market for five years at $100 million.)

And it’s not like the last owner of the apartment spent all his time at 1 Fifth, either. The seller was Saul Zaentz, big-time Hollywood producer of such Oscar-winning films as Amadeus and The English Patient, who owned the property under the Saul Zaentz revocable trust, with Alan Hammerman as trustee.

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