The Perfect Bike Helmet for New York: It’s Invisible, Imported and Outrageously Expensive

It comes in fun floral prints, too.
Unisex!
Or is that androgynous?
Deploy the Hövding!
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Think of it as a $600 necklace.

For the past few days, a new “invisible bike helmet” has been making the rounds on the Internet. It’s innovative! It’s unusual! It’s Swedish, making the Hövding not only exotic but adorable—that name, those accents!

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It may just be a glorified airbag for your head, but clearly it is the perfect bike helmet for erstwhile New Yorkers. Currently, there is a backlash to a proposed law that all New Yorkers wear the damn things. After all, who wants to look like a dork or a wannabe pro athlete, and is there anything worse than helmet head? Not even a cracked cranium can justify such a fashion faux pas.

[vimeo 43038579 w=600 h=338]

Which is why the Hövding is perfect for New York it is, or pretends to be fashionable. It comes from a hip foreign country with all the hallmarks of design-forward eccentricity. And best of all, the helmets are many times more expensive than most of our beater bikes. At 3998 Swedish kronor, the helmet works out to about $598. Goes perfectly with those $450 Prada cycling sneakers you just bought.

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