A Banner Week for Real (and Fake) Peter Kaplan

M, the magazine for “The New Class of Man” hit newsstands on Monday. The relaunch of the men’s lifestyle glossy with heavy matte paper stock was excitedly heralded by a profile of M editor (and former longtime New York Observer editor) Peter Kaplan in The New Republic.

But nobody has been more fired up about the new mag than the Twitter feed @real_kaplan. The parody feed, which is written by former Observer staffers Peter Stevenson and Jim Windolf,  has long furthered the legend of Mr. Kaplan’s New York, old-school sensibility. 

Although the twitter feed is usually funny, Mr. Kaplan’s recent publicity for the magazine, has given his online parody alter ego fresh material and it has been on a hot streak as it promotes M.

Here are some of our favorite recent @real_kaplan musings:

@real_kaplan I kept it off the Web so Buzz Feed wouldn’t fuck with it. M. It’s for you.

@real_kaplan Adam Moss took one look at it and plotzed. M. Available at your neighborhood five and dime.

@real_kaplan Sarkozy, not Putin. Olivier, not Branagh. Candace, not SJP. M, not O. M magazine.

@real_kaplan The lingam to @naomirwolf’s yoni. M magazine. At better newsstands now.

@real_kaplan You can buy it in Dubai. But you can’t buy it in Brooklyn. M magazine.

A Banner Week for Real (and Fake) Peter Kaplan