Menendez campaign releases first TV ad

The campaign of U.S. Sen. Bob Menendez (D-NJ) today released its first television advertisement of the season.

The 30-second spot features Menendez in an eatery talking about being a fighter for the middle class.

“In just a half-minute TV spot, Senator Menendez makes points about his record that his opponent will never be able to legitimately make during this campaign,” said Menendez For Senate Campaign Manager Michael Soliman. “Senator Menendez is a fighter for women getting equal pay for equal work. He fought for consumers being protected against credit card companies, and he fought against insurance companies that would deny a person health care because of a pre-existing condition. Senator Menendez’s opponent is on the wrong side of these and a host of other issues that matter most to the vast majority of New Jersey residents. The ad also communicates that Senator Menendez takes nothing for granted about the challenges facing New Jersey’s middle-class families because he is a member of the middle class. The result of the TV spot is a razor-sharp contrast between Senator Menendez and his opponent.” 

Menendez’s Republican challenger, state Sen. Joe Kyrillos (R-13), released two positive television ads over the course of the last three weeks, starting during the week of the Republican National Convention (RNC).

Menendez’s new TV spot can be viewed at the following link: 

The script for the first Menendez For Senate TV ad follows:

The middle class is under attack. But I’m fighting back.

That’s why I led the charge to crack down on credit card companies’ abusive practices.

Fought to make sure women can get equal pay for equal work.

Helped stop insurance companies from denying coverage for pre-existing conditions.

My parents worked hard to move us up to the middle class.

I’ll never give up on that fight.

Menendez campaign releases first TV ad