San Francisco Landlords are Legit Busting Up Buildings in Order to Appeal to Startups

"You don't want to feel like you're working for the man."

“This building would be great, but it just has too much…ceiling,” is a thing that some startup office seekers are apparently uttering in the trendier neighborhoods of San Francisco. The Wall Street Journal reports that landlords are straight up wrecking buildings to make them look “edgier,” “funky” and “fun.”

That means lots of exposed ceiling pipes, open floor plans and a kitchen stocked with organic juices and plastered with signs about the upcoming company-wide 5k. Also: a room for people to cry in, when your investors just don’t get it.
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San Francisco Landlords are Legit Busting Up Buildings in Order to Appeal to Startups