Pro-Romney Super PAC Launches Anti-Gay Marriage Ad to Snag Southern Swing State Votes

A still from the “New Morning” ad. (Photo: YouTube)

GASTONIA, NC — A super PAC with ties to evangelist leader Gary Bauer is trying frighten would-be Obama supporters in at least one Southern swing state by raising the specter of the President’s support for gay marriage. The “Campaign for American Values” has launched a pro-Mitt Romney television campaign with an ad warning viewers that “Obama trying to force gay marriage on this country.”

In the commercial, which is entitled “New Morning,” a couple wakes up to coffee and the threat of legalized same sex marriage as they peruse the morning paper.

“Obama is trying to force gay marriage on this country. That’s not the change I voted for. Marriage is between a man and a woman. That’s not the change I voted for,” one of them says,

“That’s not the change I voted for either,” the other agrees.

The ad closes with a narrator advising the couple to ward off this potential onslaught of married gay couples by voting “for someone with values” as the words “VOTE ROMNEY/RYAN” appear on the screen. 

Campaign for American Values was founded in 2010. It is a super PAC and can accept unlimited contributions. According to the latest documents on file with the Federal Election Commission, the group currently has $762,291.53 on hand. The group has several ties to evangelical leader Gary Bauer. Campaign for American Values’ treasurer is Dorie Black, who is also a staffer at Mr. Bauer’s non-profit. The super PAC’s website is registered to an address shared by Mr. Bauer’s political action committee, the campaign for working families. Mr. Bauer also posted the ad on his YouTube page.

Mr. Romney has said he is against same sex marriage and President Obama expressed support for it back in May, but their disagreement on the issue hasn’t been a central element of the presidential race. Though social issues can rally conservatives, President Obama has had success raising donations from his support for gay marriage. An ad campaign such as this could cause the issue to emerge as the latest hot topic in the campaign trail’s infamously hyperactive news cycle..

Politicker saw the “New Morning” ad while attending the Democratic National Convention in North Carolina, a crucial swing state that is perfectly primed for a gay marriage battle. We reached out to Ms. Black and Mr. Bauer to find out more about the super PAC and if the ad is running anywhere else, but, as of this writing, we have yet to receive a response. Campaign for American Values spent $28,150 on an ad in support of Mr. Romney late last month, the same day the “New Morning” commercial appeared online.

Opponents of President Obama may see encouraging signs they can gain votes in North Carolina by emphasizing President’s support for gay marriage. In 2008, President Obama won the Tarheel State by a slim 28,000 vote margin, becoming the first Democrat to win North Carolina since 1976. However, back in May, the day before President Obama decided to express his support for gay marriage, 61 percent of North Carolina voters backed an amendment to their state constitution banning gay marriage and civil unions. Since then, Mr. Romney has managed to claw out a thin lead in the North Carolina polls.

Mr. Bauer, is a former aide to President Ronald Reagan who ran for president in 2000. He initially backed Rick Santorum rather than Mr. Romney in this year’s race.

Update (7:16 p.m.): Mr. Bauer, who is indeed the chairman of the Campaign for American Values, discussed the commercial and his plans for more similar ads with Politicker. 

Watch the anti-Obama super PAC’s anti-gay marriage ad below.


Pro-Romney Super PAC Launches Anti-Gay Marriage Ad to Snag Southern Swing State Votes