Tumblr Installs a Groupon, Yahoo Vet as Head of Global Sales

Advertising continues to take Tumblr by storm.

Mr. Brown. (Photo: LinkedIn)

Operation: Get Money seems to be proceeding apace at Tumblr, as the company builds out its advertising offerings and its team to manage them. The latest development: the hiring of a new head of global sales. Lee Brown, who starts work on September 17, will report directly to motorcyclist-in-chief David Karp.

Mr. Brown’s background in digital ad sales is nothing to sneeze at. Previously Groupon’s SVP of national sales, he was one of a number of recent, high-profile departures from the beleaguered daily deals site, which just seems snakebit lately. Before that, he spent a decade at Yahoo, serving in a number of positions. 

It sounds like Mr. Brown is receiving a warm welcome:

“We could not be more thrilled to have Lee joining the team, said David Karp, founder and CEO. “We’ve made great progress in the last few months in supporting brands and advertisers, and look forward to Lee helping accelerate that progress. The advertising opportunities on Tumblr are unique and awesome, and with Lee’s experience, we look forward to seeing even more truly creative advertising on Tumblr.”

Do new hires get a ride in the sidecar? Inquiring minds want to know.

Tumblr Installs a Groupon, Yahoo Vet as Head of Global Sales