Uber will not go gently into that good night. The request-a-ride app raged against New York City’s Taxi and Limousine Commission last week for putting a stop to its rogue mission to let New Yorkers hail and pay for a yellow cab with a few taps of their smartphone. Uber already offers the services for black cars and hybrid cars, but at a hefty premium.
To keep the company top of mind for New Yorkers, Uber is partnering with HBO today and tomorrow to promote the premiere of the third season of “Boardwalk Empire” this Sunday. The startup will be offering free rides in a fleet of vintage vehicles from the Roaring 20′s on September 13th and 14th. The offer is only available 11am to 6pm and only for up to three people travelling between Midtown and Soho in Manhattan.