We’re not sure what happened between Christina Bloom and apartment 3E at 15 Central Park West. Maybe Ms. Bloom, who bought the two-bedroom, 2.5-bath apartment as a sponsor unit back in 2007, didn’t have a good idea of what the apartment would look like? We would certainly think that a woman who started a dating site based on matching people up with people who look like them would have given the apartment’s aesthetic qualities a careful look before deciding it was the one. But clearly, the apartment was not a good fit for Ms. Bloom, who has been trying to sell the place, on and off, since 2010.
Whatever happened to soul mates? Well, as Ms. Bloom writes about Find Your FaceMate “no matter how attentive, loving and kind a new partner might be, if he or she is not a facial feature match, it’s unlikely you will have the attraction necessary to take your mind off a previous love and offer the possibility of new love.” Intrigued? You can watch her talking more about this technology in her 15 CPW kitchen.
Anyway, onto the apartment.Turns out building break-ups end a lot more amiably than divorces, or at least, Ms. Bloom’s will if she manages to sell the apartment she spent $4.98 million on for a whopping $10 million. We suppose Ms. Bloom is betting that this apartment will be the love of someone’s life, someone who looks at the bookshelf lined galley or the herringbone hardwood floors and thinks, “c’est moi!” And if that fails, there’s always a good view of the courtyard and reflecting pool for the true Narcissists. Then again, such charms have not succeeded in drawing any buyers in the past.
But there’s still plenty to like for the right buyer. The apartment may be on a lower floor of “the most significant residential address in New York City,” as the listing, held by Nestseekers brokers Ryan Serhant, Samuel Defranceschi and Nick Jabbour boasts, but it has great light and it’s more than 2,100 square feet.
Plus, the master bathroom has all sorts of nice features—lots of mirrors, soft diffused in-wall lighting, a marble soaking tub and a separate vanity space so that you can be sure to look your best for when you meet your facemate.
kvelsey@observer.com