The journey from blog to book is well-trod ground for New York City’s literary aspirants. (Half of Urban Outfitters’ book selection, it seems, got its start as an acerbic single-serving Tumblr.) But, it’s not a career path you see startup founders attempt to cross. “Truthfully, I don’t think most people in tech even know I have this book coming out,” Texts from Last Night cofounder Lauren Leto confessed over the phone last week.
Surprise or not, Judging a Book By Its Lover, her collection of essays on the culture of fiction reading, goes on sale today from Harper Perennial, the paperback unit of HarperCollins with a reputation for publishing work by promising young authors.
The idea started with a blog post Ms. Leto published in 2010 called ”Reader by Author,” which was picked up by Observer alum Foster Kamer, then Gawker’s weekend editor. In it, Ms. Leto offered funny snap judgements about personality quirks based on reader’s favored author (for example, “Maureen Dowd: Women who remember fondly the first time they got their period.”)