Shopping Sites According to Their VCs? First Round Capital Showcases Exclusive Deals from Its Portfolio

Have yourself a very VC Christmas.

Here’s a novel idea for flexing your consumerist impulses on Cyber Monday: organize your shopping by a company’s cap table. For Cyber Monday, First Round Capital, which specializes in ecommerce, has set a site that shows off exclusive deals from portfolio companies like Birchbox, Chloe & Isabel, Refinery 29, Hotel Tonight, UrbanSitter, TaskRabbit, DogVacay, One Kings Lane, and more.

Honestly, we’re surprised New York techies haven’t already set up a buy local site that encourages only shopping at startups for Christmas.
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