Your Farts Are No Match for New Odor-Eliminating Underwear

Even Star Trek couldn't have predicted this.

Finally free of farts! (Photo:

If you somehow find it physically impossible to make it through a meeting without cropdusting your coworkers, a company called Seiren has finally developed a solution that will satisfy both your butt and your increasingly frustrated girlfriend. Introducing Deoest, a new product from the Japanese textile company that purports to use “whiff-absorbing ceramic particles in the material fibres” to magically disappear your farts.

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The tech-savvy undergarments were originally designed for people with actual bowel problems like those in nursing care, but apparently are becoming popular with people who just like to fart in meetings. “To our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,” a Seiren spokesman told

If B.O. is more your personal olfactory demon, Seiren also manufactures t-shirts that fight against armpit odor. You could also just wear deodorant, but where’s the fun in that?

Your Farts Are No Match for New Odor-Eliminating Underwear