Via letter, Lottery director defends monetization

TRENTON – The Lottery’s executive director sought to set straight the record on what she termed misrepresentations that have been made regarding partial monetization, saying the state will continue to oversee all contractor performances.

In a letter sent by Lottery Executive Director Carole Hedinger to Assembly Budget Committee Chairman Vincent Prieto, obtained by State Street Wire, Hedinger said the state has no plans to “sell” or “privatize” the lottery, adding that state and federal laws prohibit it.

She said the move is intended “to draw on the expertise of an experienced partner” to run the sales and marketing division, and it is intended  “to enhance marketing and sales functions  simply to protect and expand the revenue stream.”

Hedinger’s letter added that the state has “an obligation to explore every reasonable opportunity to protect and enhance that support over time.”

Hedinger also said in the letter there is no requirement the contractor work on bringing Internet Lottery sales, but simply leaves it as an option. She pointed out to Prieto that one of his own colleagues, Assemblyman John Burzichelli, (D-3), Paulsboro, has introduced a bill, A1073, to greatly expand Internet Lottery sales.

Burzichelli, a member of the Assembly Budget Committee, was not present at today’s Lottery monetization hearing. Small business owners have generally opposed an Internet Lottery, saying it will cut into their business.

She also dismissed comments that the proposal hasn’t been transparent enough, saying several media outlets and the Treasury Department’s web site have covered the issue or have provided information about it.


Via letter, Lottery director defends monetization