Social media entrepreneur Lawrence Lewitinn has announced he will run on the Republican ticket for Senate in LD37.
Lewitinn, a commodities trader and founder of Socialsting, will face Democratic state Sen. and Senate Majority Leader Loretta Weinberg.
Lewitinn made his announcement via Facebook.
According to Bergen County Republican Chairman Bob Yudin, Lewitinn is among a fresh crop of candidates he’s tried to bring into the fold.
The 37th is an uphill climb for the GOP. In 2011, Weinberg defeated Republican Robert Lebovics by more than 13,000 votes, winning the race with 70 percent of the vote.