Reviewing Artforum’s Advertisements: March 2013

Virginia Overton's awesome new show at Mitchel-Innes & Nash doesn't REALLY look like this, but it does use "lumber from trees harvested from Overton’s family farm in Tennessee," according to the press release. So this captures that down-home spirit, and is plenty Minimalist on its own. —Dan Duray

This is a clever, welcome change from those terrible artist-working-in-his-or-her-studio ads. Just wish it was scratch and sniff! —A.R.
This is essentially an internet cat photograph but with Ed Ruscha and books. You want to look away, but you can't. Would someone Photoshop some meme text into there already? —D.D.
Subtle it is not, but photographing this sculpture was an excellent move. Whereas the piece is static in person (one can easily tell the exploding Moët is made of resin), the photo suggests that the tendrils are actually bursting from the bottle, shot with a fast shutter speed. The dynamism of the image is aided by Mr. Shonibare’s signature batik fabric, which (yes) pops dramatically from the black background. An all-around arresting ad. —Z.L.
Virginia Overton's awesome new show at Mitchel-Innes & Nash doesn't REALLY look like this, but it does use "lumber from trees harvested from Overton’s family farm in Tennessee," according to the press release. So this captures that down-home spirit, and is plenty Minimalist on its own. —Dan Duray

This is a clever, welcome change from those terrible artist-working-in-his-or-her-studio ads. Just wish it was scratch and sniff! —A.R.
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I’m generally fond of historical ads, but this one is particularly great. The gesture of the woman descending the off-kilter staircase, her hand outstretched for balance, perfectly captures the pleasantly disorienting experience of interacting with Mr. Colombo's work. —Zoë Lescaze
It's spring in New York! Summer is almost here! It's almost April and it's still snowing! At least we have this lovely beach scene to remind us of what sunshine is. No, wait, this isn't any consolation at all. —M.H.M.
I don't understand it, but I really like what's going on here. —Andrew Russeth
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That's Lawrence Weiner, friends, the Gandalf of conceptual art. If this photo doesn't make you smile then I don't think we can be friends anymore. —D.D.
This lovely show closed a few days ago, but the ad elegantly sums it up: Mr. Shapiro took repetition, the grid and other elements of Minimalism, and infused them with individuality and warmth. Clean but not clinical, these clay sticks perfectly represent his experiments and the artist’s touch. —Z.L.
Sometimes, you just gotta wake up in the morning, look yourself in the mirror and ask, "What are the four weirdest things I own and how can I incorporate them into my outfit?" —Michael H. Miller

This month’s issue of Artforum is so good, so rich with content, that we keep forgetting to look at its ads and publish our popular monthly feature “Reviewing Artforum‘s Advertisements.” After enjoying the issue’s many pleasures—especially Sarah Lehrer-Graiwer’s conversation with Laura Owens and Alexander Provan on touch screens—we are here, and we couldn’t be happier. It was a very strong month for Artforum ads. In the slide show at left, some favorites. —A.R.

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