VIP Art Fair Apologizes for Email Following Boston Bombing

Image from the VIP email.

Image from the VIP email.

Just after 11 a.m. this morning, the online art platform VIP Art Fair sent out an email blast with the subject, “Our Sincere Apologies.”

The body of the email was as follows:

Dear VIP Art Readers,

We would like to extend our sincere apologies to readers offended by this morning’s email entitled “Death Becomes Them.” The email was designed and scheduled prior to yesterday’s tragic event in Boston and was sent automatically. Our hearts go out to all those affected by these terrible events.

Sincerely,

The VIP Art Team

The initial email containing the subject line “Death Becomes Them,” sent out this morning at around 10 a.m., was about an upcoming sale of “works that confront death and mortality in contemporary art.”

VIP Art Fair Apologizes for Email Following Boston Bombing