It seems like 2013 is just getting worse for the pasty, singing salamander that is Justin Bieber. First, there was that oh-so-discreet breakup with Selena Gomez, then Germany took his monkey, and now we’re learning that he might be a total fraud on Twitter.
Socialbakers, a company that analyzes social media stats, is estimates that half of his 37.3 million followers on Twitter are “fake” (i.e. spam, bots, or accounts that haven’t tweeted) or inactive. Nearly 17 million of the accounts fall into the former category and three million are in the latter.
Run the numbers, and suddenly Mr. Bieber’s real following account clocks in at just 18 million followers. That puts him shy of Lady Gaga’s total 19 million “real” followers”—which means, if you count real humans, he’s not the most followed celeb, after all.
Hey, at least Klout still ranks him as a “Top 1,000 Influencer on Bing.” That’s something, right? Right?