Just Buy It: Nikes, Hennesy Youngman’s Hat for Sale at NADA New York

Alex Da Corte, "Head." (Photo by Zoe Lescaze)

Alex Da Corte, ‘Head.’ (Photo by Zoe Lescaze)

The New Art Dealers Alliance’s New York fair is held this year at Pier 36 off of South Street on the Lower East Side–“Basketball City,” a facility that houses seven basketball courts. (For the fair, they’re covered in carpet.) There are big scoreboards lining the walls, and basketball hoops with glass backboards attached to the ceiling. At the booth of dealer Joe Sheftel, the artist Alex Da Corte has installed a wall of Nike neon-colored basketball sneakers. How appropriate!

“It’s Basketball City,” said Mr. Sheftel. “You gotta show your kicks.”

Many of the shoes come from Nike’s Black History Month line, which have a retail price of about $150. The piece, which displays the shoes on a fence-like grid, treats the shoes like little sculptures. It also includes a painted bottle of Axe body spray and the artist Hennessy Youngman’s hat (Mr. Da Corte covered it in sequins). It’s for sale for $13,000.

Mr. Sheftel said he tried to find a pair of Nike BHMs to wear at the fair, but couldn’t find any in his size.

“There’s like an art-fair element to sneakers,” he said. “There’s like a secondary market. You basically need an advisor.”

Just Buy It: Nikes, Hennesy Youngman’s Hat for Sale at NADA New York