Booting Up: Apple Hired the Former CEO of Yves Saint Laurent For Whatever Reason

Cool VEVO video. (Photo: YouTube)

Cool VEVO video. (Photo: YouTube)

Yesterday Apple hired Paul Deneve, the former CEO of fancy fashion house Yves Saint Laurent. The company didn’t reveal what his exact role is aside from working on “special projects.” [AllThingsD]

Yahoo must love racking up frequent flyer miles: They purchased video creating app Qwiki for $50 million. [Bloomberg]

Google-owned YouTube has not only renewed its deal with VEVO, which will keep its videos exclusively on the site, but purchased a 7 percent stake in the music video company. [Billboard]

It’s great news that Facebook is bringing its goofy stickers to its Web chat, but it’s sad news that the initiative’s creator has reportedly left the company. [TechCrunch]

The U.S. State Department spent nearly $700,000 on buying Facebook likes in a desperate attempt to sit at the popular table. [Gizmodo]

Booting Up: Apple Hired the Former CEO of Yves Saint Laurent For Whatever Reason