You’ve always known it, but now there’s hard numbers: Pew’s Internet & American Life project today released the results of a study which found that Anna Kendrick notwithstanding, Reddit (RDDT) is especially popular among young men. Try to contain your shock!
Researchers conducted a poll and found that six percent of adults online are Redditors. However, 15 percent of dudes 18 to 29 said they’re users, while a mere five percent of women the same age did. Men are, overall, twice as likely to frequent the site.
Users are also “much more” likely to be from urban and suburban than rural areas.
“Content on reddit is created, edited, and shared in an informal process that is user-driven,” said the report’s co-author, Maeve Duggan. “Like all social media, it allows more direct citizen engagement in shaping the information ecology and produces cultural touchstones outside the bounds of mainstream media.” You know, like the proliferating popularity of fedoras.
“For a more in-depth overview of the site, visit Mashable’s “Reddit for Beginners” or poke around the site at reddit.com,” Pew helpfully concludes the report. What, you’re not even going to warn them about /r/spacedicks?