Pallone launches first TV ad.

U.S. Rep. Frank Pallone is set to launch his first television ad of the Senate primary campaign.

The 30-second spot, entitled “You can count on Frank,” will run in both the New York and Philadelphia media markets on both broadcast and cable networks.

The spot highlights Pallone’s record in Congress, including his efforts to pass President Obama’s healthcare reform bill.

The ad can be viewed here.

Pallone launches first TV ad.