Rich brand. (Photo: STR/AFP/Getty Images)
It begins! Twitter is scheduled to make its IPO filing public this week. [Quartz]
If it nails it, Pinterest has a pretty lucrative future in advertising. Customers coming from the site spent roughly $180 on ecommerce sites — more than triple than Facebook users. [Wall Street Journal]
If the government shuts down, the Library of Congress and National Park Service websites would also shutter. [ArsTechnica]
Aol is returning to television with an ad campaign promoting its new, pre-bundled package website called Gathr. But you’ll only see them in Atlanta, Seattle and Minneapolis. [AllThingsD]
Apple is the most valuable brand in the land, finally knocking those jerks at Coca-Cola from the top slot. [New York Times]