Christie grabs another $700,000 in cable air time

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Gov. Chris Christie has purchased $700,000 in cable television air time for the closing days of the election, according to a source familiar with the governor’s advertising strategy.

The purchase is in addition to the $1.5 million buy the governor laid down for air time scheduled to begin Thursday.

According to the source, the cable purchase is a strategic move designed to ensure the governor has inventory as the campaign winds down.  Both U.S. Senate candidate Cory Booker and Democratic gubernatorial nominee Barbara Buono hit the cable airwaves in their primary bids and Christie wants to ensure there is available inventory for the home stretch.

Polls show the governor up by as much as 24 points and Christie has said he is looking for a convincing victory in the race.  The governor has said he’d like to be the first Republicans in 25 years to garner more than 50 percent of the vote in the state.

Buono has yet to go up with television advertising in the campaign and has relied more on traditional retail campaigning to help offset her fundraising issues. 

Christie grabs another $700,000 in cable air time