Elon Musk Is Dragging His Family on a Cross-Country Road Trip to Tout the Tesla Model S

"But DAD..."

"Get in the car I MEAN IT." (Photo credit should read ROBYN BECK/AFP/Getty Images)

“Do not make me pull over.” (ROBYN BECK/AFP/Getty Images)

Elon Musk really wants to convince everyone that the Tesla Model S won’t constantly run out of juice, leaving you stranded in traffic more than the lemon of a Triumph this reporter’s dad drove in the late 1970s.

Now, it seems, he’s decided to rope his kids into promoting the Tesla brand with a cross-country road trip, designed to demonstrate that you can get wherever you need in a Model S.

This sounds like a fantastic opportunity for Mr. Musk and his five sons to subsist entirely on Vienna sausages and cheese and peanut-butter sandwich crackers. But let’s hope the experience is more Crossroads, less National Lampoon’s Vacation.

He announced the grand voyage via Twitter:



But we can’t help but wonder whether Mr. Musk deliberately planned the trip for a time when temperate weather would allow him to forgo both heat and AC. Also, will he be basing the route on the location of Tesla Superchargers? If so, looks like they’re going to have to forgo Mount Rushmore.

Still, we’ll hold out hope for twit pics from kitsch capital Wall Drug. Betabeat recommends the five-cent coffee and the animatronic dinosaur in the back.

Updated: Apparently, when Mr. Musk originally floated the idea, back in May, he hinted at stops including “Las Vegas, the Grand Canyon, the Four Corners, Wyoming, Mount Rushmore, Chicago, and Philadelphia,” based, yes, on where the Superchargers are located. Also, it’s not clear that he’s making the trip in the fall — he could be going in the winter, which seems like a really bold move (and a terrible time for a family vacation). BI has a suggested route here. We look forward to many sunglassed selfies in Mr. Musk’s future.

As a bonus, here’s a Spotify playlist we made for Mr. Musk to enjoy while driving across our beautiful country.

[spotify id=”spotify:user:jessicakroy:playlist:1xsyMTlDuc4bqn1qkrLjsp” width=”300″ height=”380″ /]

Elon Musk Is Dragging His Family on a Cross-Country Road Trip to Tout the Tesla Model S