Reviewing Artforum’s Advertisements: September 2013

Artforum ads with installation shots tend to be pretty terrible, but this one is superb. A brutally close-up shot captures the exact points where Sandback's delicate pieces of yarn meet the rock-hard floor. Meanwhile, two feet flit by. Pure drama. —A.R.
Loving the golden light and post-Brokeback sense of cowboy longing stretching across this spread. Nice to see two ads talking to—or at least gazing at—one another. —Z.L.
We live in a time when cool colors and a cut-out of that lady from Star Trek: Deep Space Nine are not uncommon, but how often do you see such a combination in Artforum? The answer is: not often. Maybe only this one time. —Dan Duray
There are a lot of unpleasant things happening to eyes in this issue's ads (most of them mercifully not pictured), but this may be the least fun. Always going to love Irving Penn; probably never going to wear mascara again. —Z.L.
It's like I always say: the only way you can make Superman more perfect is if you give him, uh, breasts. Women's breasts. Am I right? Anyone? No? --Michael H. Miller
This is just about as good as it gets. —A.R.
Here'a a good idea for a beautiful look: add a dash of early Warhol into a luxurious Florine Stettheimer world. This is pretty much what I imagine heaven looking like. —A.R.
Style points for embedding the exhibition info inside the photograph instead of the usual superimpose-it-on-top approach. Mhm, that's what you call seamless. (Same goes for Zwirner's Pettibon ad.) —Z.L.
I'll be honest, I only picked this one because I liked his coat. --M.H.M.
Self-portrait of the artist as a young Eminem. Not sure if it reads online, but that's a Thousand Island dressing bottle bong in his hand. Solid stuff. —D.D.

After a painfully long summer break, Artforum has returned, complete with a huge section on goings-on in Venice with pieces by Claire Bishop, Benjamin H. D. Buchloh, Pamela M. Lee, Okwui Enwezor and more. Also here: Chris Kraus on Channa Horwitz, Michael Hardt on Jonathan Crary’s 24/7, Alison M. Gingeras on Jeff Koons and the magazine’s much-loved fall previews. But we are here for the ads, and it is a fine month for that: the book is full of them.

In the slide show at left, a look at some of the month’s best.

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