Study: Binge Watching Is Real, Wasn’t Invented for the Trend Pieces

An addiction is plaguing America.

Reed Hastings knows he's your pusher, baby. (Photo by Kevork Djansezian/Getty Images)
Reed Hastings knows he’s your pusher, baby. (Photo by Kevork Djansezian/Getty Images)

Good news! You haven’t showered and you’re running on two hours of sleep after an all-night Pretty Wild marathon, but at least you’ve got plenty of company.

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The Wrap reports that Nielsen recently polled 2,000 people to figure out whether binge-watching is a real thing, or simply a fantasy dreamed up by over-worked reporters writing about TV for a living. Turns out that 88 percent of Netflix (NFLX) users and 70 percent of Hulu Plus users have packed three or more episodes of a TV show into a single day. (Please, that’s like a Thursday night.)

Around 58 percent of respondents said they prefer “to view shows after they have aired, so they can watch several episodes consecutively.” Why leave the house when you can find out what happens in the next episode, and the next episode after that, and the one after that? A nice bonus is that you can wait and see whether a show will collapse mid-season–see you never, Revenge.

But this glorious development worries The Wrap:

“The ability to watch multiple episodes or even entire seasons of certain programs in one sitting is shifting the way viewers consume content and potentially imperiling those “water cooler” moments that once compelled TV audiences to catch their favorite programs when they first aired.”

But hey, at least now you can bond about how your Lost re-watch destroyed your relationship. 

(h/t The Mary Sue)

Study: Binge Watching Is Real, Wasn’t Invented for the Trend Pieces